Getting a logo professionally done is the first investment for your business. It is worthwhile, especially when looking at the potential long-term results. As your business continues to grow, a good logo will help you develop a strong brand reputation. Customers will start trusting your brand, the products, and the services that you offer.

Think about brand touchpoints like this: these are the places your audience and customer see, hear, hold, and experience your brand’s products or services.

Brand touchpoints are the tools that create a brand experience at every stage of the customer journey.

Many times, people think that branding ends after the brand identity is established. In fact, the logo, color palette, and other basic brand information are just the beginning of the design process.

Touchpoints are the items that use the brand identity to promote the business. This can include business cards, a website, icons, stationary, signage, product design, packaging, and any other collateral that the business might need.

It’s important that while designing the touchpoints, you keep the brand identity firm and at the forefront – you want all your collateral items to enhance and build upon your brand, not confuse it. Everything needs to work together and be coherent.

On average, a brand identity process can take from 2 to 7 weeks, depending on the complexity of the designs and if any brand touchpoints are also being designed.